Paul Strong

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I don't listen to music before I buy it anymore. I don't need to - as long as I'm purchasing it from Amazon. Based on algorithms that crawl my purchasing history, the online retailer knows what I like as well as I do and, dare I say, better than my wife. A company develops this intimate knowledge by using Big Data to improve the customer experience in an economical and adaptable way. Amazon has integrated this agility into every aspect of its business, from running its warehouses to its revolutionary ability to publish on demand. Game-changing innovation happens when you simplify everyday processes. But managing a large, traditional application portfolio - however crucial it is to your business - disrupts innovation. The cloud virtualizes your software, protecting you from the inefficiencies associated with IT. As a result, you spend less time and money introducing ... (more)